Tampa Confidential: Laura Roy, Property Manager, The Morrison

Franklin Street’s Laura Roy serves as property manager for The Morrison, a five-story, mixed-use lifestyle development project in the Soho Corridor of Tampa.

Favorite spot to take guests from out of town: Grab a Tampa Bay Orange Crush at The Sail Pavilion while the sun sets, jump on the Pirate Water Taxi and head up the river to Ulele.

Favorite place to watch a Lightning game with friends: I can honestly say I only watch the Lightning when I can make it to Amalie Arena. The energy in the arena and live action on the ice is so much fun!

Favorite local boutique: Why Not Boutique is affordable and fun! They have the absolute best selection of clothes and accessories for Gasparilla season.

Favorite local store: The Write Stuff has the cutest selection of gifts and stationery for all occasions. You can always find a last-minute gift there that doesn’t scream “last-minute gift.”

Favorite place for a healthy meal: Zoe’s Kitchen has the freshest Mediterranean food. They have grab-and-go snacks and salads if you’re short on time and want to eat healthy. The harissa red pepper hummus with cucumbers and pita bread is delicious!

Favorite dive restaurant: If you love grouper sandwiches, do yourself a favor and check out Big Ray’s Fish Camp. And don’t forget to order the garlic fries!

Favorite place for a cup of coffee and coffee drink of choice: The Morrison is thrilled to welcome the Blind Tiger Café! The 1920s speakeasy-inspired coffee house is the perfect place to sit and relax with a cup of coffee. The Blind Tiger blend is delicious.

Favorite dive bar: The Hub. If I have made it to The Hub, I have stayed out way too late. I dare you to go there and order a double!

Favorite place to grab a drink downtown: Le Méridien used to be the old federal courthouse in downtown. The bar, Bizou Brassiere, has a cool throwback vibe with great cocktails.

Favorite place for a long walk: Downtown Tampa’s skyline is so beautiful when the sun is setting. There’s no better vantage point than Bayshore Boulevard.

Favorite restaurant across the bay: Stillwaters Tavern in Downtown St. Petersburg is a great spot for comfort food and craft cocktails.

Favorite place across the bay: Downtown St. Pete – no question! I love everything about it. Downtown St. Pete has something for everyone, and I always enjoy my time there. ­­­


Rent in Tampa is getting more expensive faster than anywhere else in Florida

Tampa rents are rising faster than in any other part of Florida, although they are still less than in several cities, including St. Petersburg.

Over the past year, rental prices in Tampa have jumped 4 percent, almost double the national rate and almost four times the Florida rate, according to As of September, the median price for a two-bedroom Tampa apartment was $1,200, compared with $1,300 in St. Petersburg and $2,360 in Miami, the state’s highest.

One expert in multifamily rental housing said he’s not surprised by Tampa’s rent growth.

“Southeast Florida has traditionally taken that crown, but certainly it feels it might be flattening out there and Tampa and Orlando have been right behind,” said Darron Kattan, managing director of the Tampa brokerage Franklin Street.

“We think the rent growth will continue,” Kattan added, “because the demographics and population growth of the (Tampa) area appear to be strong with people moving here every day.”

In a survey by, an online guide to available rentals, Tampa renters gave the city C+ overall for satisfaction. The highest-rated categories were weather (A) and local taxes (A). Renters also were relatively satisfied with local jobs and career opportunities, cost of living and quality of schools (each received a B).

Tampa ranked lower among renters for safety (C+), commute times (C) and access to public transportation (C-).

More than 8,000 apartments are under way or proposed in central Tampa, including the downtown riverfront site of the former Tampa Tribune building where the Miami-based Related Group plans an eight-story, 400-unit project.

“The only reason (apartment construction) might slow down is because lenders are pulling back and becoming a little scared of overbuilding,” Kattan said. “But when you look at the number of apartments being built, it’s not a number that the Tampa Bay market in healthy times couldn’t absorb.”

Although South Tampa has “a lot of units coming online” and some complexes are offering move-in deals, “overall, they will lease up in a normal schedule,” Kattan said.

Tampa renters were more satisfied than those in Miami (C-) but less satisfied than those in Orlando (B) and Jacksonville (A-). Millennials rated Tampa higher than renters in general, giving the city a B- score overall.

Rents in central St. Petersburg — where more than 1,300 apartments are planned or being built — have risen 2 percent in the past year. The city gets a B+ rating overall from renters, with A’s for pet friendliness and state and local taxes; A- for weather; and B for cost of living and affordability.

St. Petersburg renters were less satisfied with local jobs and career opportunities (B-), access to public transit (B-) and safety (C+). The biggest source of dissatisfaction was the quality of local schools (C-).

Nationally, the top-rated cities for renter satisfaction included Arlington, Va.; Lincoln, Neb.; Boston; and Madison, Wis. The lowest-rated cities included Newark, N.J.; Bridgeport, Conn.; Baltimore; and Salinas, Calif.

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Leases Tampa Bay | Bulla Gastrobar


Bulla Gastrobar leased 5,5500 square feet of space at 936 S. Howard Ave., Tampa from Metis Property Group. Brian Bern and Ryan Derriman of Franklin Street and Steve Friedman of Strategic Retail Advisors negotiated the transaction.

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Bulla Gastrobar Coming to South Tampa

Franklin Street just arranged a lease with the tapas restaurant Bulla Gastrobar. They’ll be situation inside a 5,500 square foot space within The Morrison mixed-use development at 936 South Howard Avenue, joining the already announced Zoe’s Kitchen. The Morrison is scheduled for completion in early 2017. 

“This is a one-of-a-kind location in Tampa for Bulla,” said Franklin Street Senior Director Brian Bern. “The SoHo corridor and Hyde Park is one of Tampa’s hottest communities with fantastic demographics to support mixed-use developments. It is particularly attractive to many restaurants and boutique retailers.”

Bulla is a Spanish-inspired tapas restaurant that began in Miami. Their menu includes Chorizo De Bellota (black foot iverico pork sausage from Salamanca), Tartar De Atun (ahi tuna, mango, avocado, soy sesame vinaigrette, Sriracha aioli), Cubano iberico (bellota ham, piparras, presa billota, tetilla cheese, mustard aioli, pan de cristal) and hazelnut waffles. The restaurant also offers a variety of larger plates like the Bulla burger (45 day dry-aged beef, piquillo peppers, cipollini onions, tetilla, honey thyme glaze, brioche bun and truffle fries).

The central attraction at the restaurant is the bar. They have a never-ending wine list, a selection of craft cocktails such as the Bullfighter (bulleit bourbon, Dow’s port, aperol, lemon juice and cranberry) and the suavecito (cazadores anejo tequila, campari, angostura bitters, cherry bitters, agave nectar, cinnamon stick). You can get a full view by clicking HERE.

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New development in South Tampa’s SoHo snares another restaurant

The mixed-use building under construction on South Howard Avenue will include a tapas restaurant with a rooftop bar.

Franklin Street said Wednesday that it has signed Bulla Gastrobar to a 5,500-square-foot space at The Morrison at 936 S. Howard Ave., including the rooftop space and an 1,800-square-foot patio.

It is Miami-based Bulla’s first location in the Tampa Bay region. Bulla’s is a Spanish-inspired tapas restaurant.

Franklin Street Senior Director Brian Bern and Director Ryan Derriman represented landlord Metis Property Group in the transaction. Steve Friedman of Strategic Retail Advisors represented the tenant.

Tampa Bay Lightning owner Jeff Vinik is an investor in the development.

In May, Zoe’s Kitchen confirmed that it would lease 2,800 square feet in The Morrison, which is scheduled to wrap up construction in early 2017. It includes nearly 14,000 square feet of retail space, about 7,000 square feet of office space and 46 residential units.

“This is a one-of-a-kind location in Tampa for Bulla,” Bern said in a statement. “The SoHo corridor and Hyde Park is one of Tampa’s hottest communities with fantastic demographics to support mixed-use developments. It is particularly attractive to many restaurants and boutique retailers.”

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