Jonathan de Maa

Director of Integration and Procurement
Corporate Services
Tampa, FL
[email protected]
For SaleFor LeaseJust Sold

As Franklin Street’s Director of Integration and Procurement, Jonathan de Maa leads strategic integration initiatives across the organization, with a focus on optimizing systems, processes, and platform solutions. He plays a key role in developing and enhancing Frankie, Franklin Street’s proprietary enterprise collaborative CRM solution, while also integrating sales performance teams and individuals. He also currently oversees the management and procurement of all company held SaaS applications.

In his previous role at Franklin Street as Business Systems Manager, Jonathan was pivotal in driving technology-driven solutions to improve operations across the firm. As the Software development Product Owner for the company’s proprietary enterprise collaborative CRM system, he led critical integration efforts across teams, particularly with Mergers & Acquisitions and Growth departments. He was responsible for the management and procurement of 215+ company-held SaaS applications, overseeing an annual spend exceeding $2 million. He was also involved in implementing project management initiatives and marketing templates for Investment Sales teams.

Before transitioning into Information Technology, Jonathan served as an Associate with Franklin Street’s Retail Investment Sales team. He joined the firm in 2017 as a Marketing Design Specialist, contributing to the creation of automated, high-quality templates and branded materials. In this role, he collaborated with internal teams and third-party developers, while also assisting in the development of the firm’s internal training system for associates and staff members.

ACCOLADES
  • 2024 Biggest Impact Award
  • 2021 Innovation Award
  • 2019 Franklin Street Employee of the Year
  • 2019 Corporate Real Estate Employee of The Year
  • 2019 IT Award
  • 2018 Swiss Army Knife Award
  • 2017 Outstanding Contributor Award
PROFESSIONAL AFFILIATIONS
  • International Council of Shopping Centers (ICSC)
  • Inside Lane Franklin Street Leadership Program
EDUCATION

Regent University, Bachelor of Science in Business & Marketing, Magna Cum Laude

The Franklin Street experience

Hear directly from our clients.

Ralph Smalley
I’ve worked with prominent investors across the spectrum throughout my career and having the ability to deliver tailored solutions, full-service capabilities across the lifecycle of an investment—including in-house insurance services— is a significant advantage and exactly what clients are looking for in today’s opportunity filled market
Chris White
Executive Managing Director
Franklin Street’s people-first approach and integrated platform create a unique opportunity to deliver more than real estate transactions by providing strategic guidance for the entire lifecycle of an occupier’s needs.
Rafael Romero
Regional Managing Director
The collaborative environment and excitement around where Franklin Street is today—and where we are going—is palpable and unlike anything else in our industry. Talent is the heartbeat of this business and we’re going to recruit growth-minded people with a hunger for—and track record of— excellence to join our us.
Chibuzor Nnaji
Senior Managing Director
Franklin Street is a client-focused firm dedicated to delivering best-in-class results through tailored commercial real estate solutions. By integrating investment sales with insurance, property management, and other strategic services, we provide clients with a comprehensive platform that creates a distinct competitive advantage.
Jason Donald
Managing Director
Franklin Street offers what I’ve sought throughout my career—a high growth trajectory and a culture that is unlike any other in our industry. We’re targeting high-impact, institutional deals, and no other firm gives you more tools, talent and support to get it done.
Justin Sturdivant
Regional Managing Director
Franklin Street’s unique and strategic platform provides its producers with the tools we need to exceed client expectations. This, combined with the ability to connect clients with all our services for the entire lifecycle of their assets, will result in better outcomes.