Data and Technology | Franklin Street | A Fully Integrated Real Estate Platform

Capital Markets, Leasing, Insurance Services & Management

Proprietary Platform

Frankie, our system of record

Frankie is Franklin Street’s proprietary operating platform, unifying listings, relationships, transactions, and market activity across all service lines. It connects our people with real time intelligence to support smarter decisions and consistent execution firmwide. The real advantage is the data. Franklin Street owns and continuously enriches a centralized commercial real estate dataset across the Sun Belt, delivering insight and continuity no outside platform can replicate.

Years in Business

Sun Belt Markets

Years Building Frankie

Service Lines

One Platform, Every Service Line.

Platform Capability	Broker & Client Benefit
Shared Deal Database	Faster identification of qualified buyers and tenants
Relationship Intelligence	Access to off-market deal flow
Ownership History Tracking	Better pricing, timing, and negotiation leverage
Integrated PM + Brokerage	Higher lease retention and proactive renewals
Centralized Reporting	Institutional-grade transparency for investors
Cross-Service Visibility	More deal opportunities surfaced across lines

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Leasing teams identify upcoming availability before it reaches the open market

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Investment Sales knows ownership timing and capital stack details

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Property Management identifies tenant risk before it becomes a vacancy problem

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Capital Advisory recognizes refinance windows and debt maturity timelines

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Insurance Advisors flag coverage gaps during active due diligence

AI-Powered Intelligence,
Built Into the Platform

Our approach to AI is deliberate and grounded. We apply intelligence where it creates real value at scale, accelerating data collection, enrichment, and validation so our professionals can move efficiently and clients receive clearer, more informed insight.

Unstructured Data Extraction

AI extracts, normalizes, and validates data from offering memoranda, term sheets, leases, and rent rolls directly into Frankie — eliminating manual entry and dramatically reducing time-to-market.

Data Enrichment & Validation

Frankie connects via API to leading third-party providers for market intelligence and transaction benchmarking. AI validation layers compare data across sources and flag discrepancies automatically.

Bringing Properties to Market Faster

AI compresses the timeline from signed listing agreement to active market presence — automating property descriptions, targeting qualified buyers from Frankie's relationship database, and distributing across all channels.

The Team Behind Every Deal

Behind every broker, client deliverable, and technology capability at Franklin Street is a dedicated platform organization spanning six departments,
each purpose-built to support our brokers' productivity and our clients' success.

Information Technology

Ensures secure, reliable access to systems and data so the firm operates efficiently across all markets.

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Marketing

Advances brand positioning, property exposure, and broker enablement through data‑driven execution.

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Data & Reporting

Centralizes market intelligence and performance analytics to support confident, informed decision‑making.

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Integration & Procurement

Manages systems and vendors to ensure seamless data flow and full control of proprietary intelligence.

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Development

Builds and evolves Frankie and its supporting applications to enable scalable intelligence and connectivity.

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Geographic Information Systems

Applies geospatial insight to market data to clarify patterns, opportunities, and site‑level decisions.

Why Franklin Street

Built for Every Market Cycle

Markets shift. Technology evolves. What endures is a firm with institutional depth, proprietary intelligence, and integrated capabilities to execute in any environment. Since 2006, Franklin Street has navigated multiple commercial real estate cycles by aligning platform, people, and insight to deliver consistent results, regardless of market conditions.

20 years of institutional memory — built into Frankie and impossible to replicate by a firm starting fresh today.
Data ownership, not dependency — Franklin Street's proprietary data is centralized, enriched, validated, and fully controlled by us. No vendor lock-in.
A platform that recruits — brokers who join Franklin Street gain access to relationship intelligence and market data that exists nowhere else.
Technology that compounds — every deal, every relationship, every market insight added to Frankie makes the platform more valuable for every broker and every client.
Stability as a strategy — Franklin Street invests wisely, partners with proven firms, and builds for the long term — not for the demo.

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A platform built for brokers, by brokers

Integrated Expertise

Client Types

Latest press releases

Franklin Street and Hodges Ward Elliott join forces in major growth move for both firms

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Property Expertise

A track record of success

Lease Administration – Rasmussen

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Franklin Street takes significant growth step in South Florida by opening Miami office

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In the News

Beachcomber Beach Resort on St. Pete Beach changes ownership

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Beachcomber Beach Resort on St. Pete Beach changes ownership

A Fully Integrated Real Estate Platform

Proprietary Platform

One Platform, Every Service Line.

AI-Powered Intelligence, Built Into the Platform

The Team Behind Every Deal

Information Technology

Marketing

Data & Reporting

Integration & Procurement

Development

Geographic Information Systems

Why Franklin Street

AI-Powered Intelligence,
Built Into the Platform