ATLANTA, Oct. 17, 2023 /PRNewswire-PRWeb/ — Franklin Street, a full-service commercial real estate firm, announces the appointment of Monetha Cobb as the company’s first-ever Chief Marketing Officer (CMO). Cobb, who joined the company in 2010 as a founding member of its Atlanta office, is now responsible for shaping and implementing Franklin Street’s national marketing strategy to support growth initiatives throughout all business lines. From the firm’s Atlanta office, this real estate veteran leads a team throughout the Southeast.
“The creation of the CMO position and anchoring it in the Capitol of the South underscores the investment that Franklin Street is putting into the Atlanta market and beyond, as well as the force behind our pursuit of value-driven partnerships and transactions,” says Andrew Wright, CEO and Chairman of Franklin Street. “Monetha is the first executive team member to be planted in Atlanta rather than in the firm’s Tampa headquarters, which is intentional as we believe Atlanta will be our top growth market within the next few years – and quickly followed by several other targeted cities throughout the country.”
Wright adds, “Monetha serves as a trusted partner who has been instrumental in helping us build our Atlanta division from the ground up and is the ideal leader to perpetuate our growth. She is resilient and decisive, and has an innate ability to assess a situation, weigh the options and make informed choices promptly and confidently.”
As Franklin Street’s CMO, Cobb is responsible for shaping the company’s marketing strategies and brand positioning to support business line growth and geographic expansion. Based in Atlanta, the current corporate marketing team includes four professionals with plans to add at least three additional team members. Cobb continues to serve on Franklin Street’s Board of Directors, which guides the company’s overall strategic growth.
About Franklin Street:
Founded in 2006 during one of the toughest real estate climates, Franklin Street focused on delivering value-added solutions to meet the evolving needs of clients. Through a collaborative philosophy of leveraging the resources, expertise, and experience of each of its lines of business, Franklin Street has grown to include seven business divisions – Investment Sales, Tenant and Landlord Representation, Capital Advisory, Insurance, Property Management and Project Management. With $7 billion in transaction value across all major product types, Franklin Street offers unmatched value and optimal solutions for clients nationwide. Headquartered in Tampa, Fla., the firm has teams located in top markets throughout the country and works with owners and occupiers of commercial real estate nationwide. Learn more about Franklin Street at FranklinSt.com.