Franklin Street invests in Orlando expansion, adds institutional experience

ORLANDO, Florida —
Franklin Street, a full-service commercial real estate services firm operating nationwide and serving diverse clientele from institutional clients to small enterprises, has added Brett Moss to its institutional multifamily investment sales team as managing director. Moss’ hiring comes shortly after Rudy Reudelhuber joined Franklin Street as executive managing director in Orlando following Franklin Street’s acquisition of Hodges Ward Elliott, the premier boutique hotel real estate capital markets advisor, and is a testament to the opportunity Franklin Street sees in the Central Florida market.
“This business is about the people you work with every day, and Franklin Street’s collaborative culture and dedication to excellence with client service is what was most appealing to me,” Brett Moss said. “Coupled with the diversification of services across the firm and the opportunity to help build a team to take on more institutional work across Central Florida has me energized about joining Franklin Street.”
Moss works with merchant build multi-family and Build-to-Rent clients and has a proven track record of success as a national leader in the build for rent advisory space, transacting upwards of $4 billion since 2022.
“We’re continuing to build a team to keep up with the demand we’re experiencing from institutional level clients across our platform,” Greg Matus, executive vice president, Franklin Street, said. “We’re investing in Central Florida with experienced and respected people like Brett and Rudy because it provides leadership and reliability for clients in a market that excels when opportunity meets experience.”
Reudelhuber shared his experience since HWE joined the Franklin Street platform earlier this year.
“Having the multi-faceted platform backed by people that are focused on getting results for clients is a big value add to our ability to serve clients. The collaboration across the team and the support designed to ensure a more seamless experience for our clients is what really stands out, and is a competitive advantage in this, or any other, market.”
Central Florida continues to be an area of focus for Franklin Street. In addition to hospitality and multifamily investment sales, the Orlando office is home to property management, occupier, and tenant services teams.
###
About Franklin Street
Franklin Street is a fully integrated, national commercial real estate services firm headquartered in Tampa, Florida. We combine thoughtful planning with decisive action to deliver winning results to clients nationwide. Franklin Street’s seven lines of business include Capital Advisory, Insurance, Investment Sales, Property Management, Project Management and Tenant and Landlord Representation. Founded in 2006, Franklin Street has a network of industry-leading brokers and capital partners across the country to ensure exceptional client service. Learn more about Franklin Street.