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Publix ready to launch speciality, organic grocery concept in Atlanta

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Greg Eisenman, senior director, discusses plans for a new GreenWise Market store concept.

Excerpted from Atlanta Business Chronicle story.

Publix may open GreenWise near successful existing Publix stores, or even in the same shopping centers. In East Cobb, a Publix store sits just north of the planned GreenWise location.

“The target market for GreenWise is those areas that have a strong Publix presence already,” said Greg Eisenman, senior director of retail tenant services for Franklin Street Real Estate’s Atlanta office. “GreenWise could function as a complementary destination for a core Publix location, helping to spread out customer density in their busiest markets.”

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