Starbucks
Closed5390 Stadium Pkwy, Vierra, FL 32955
Area Description
Rockledge is the oldest city in Brevard County, Florida. The city's population was 24,926 at the 2010 Census and is part of the Palm Bay-Melbourne-Titusville Metropolitan Statistical Area. Towards the early part of the 20th century, Rockledge was known as a resort town. The city has a total area of 13.4 square miles. It is bounded on the north by Cocoa, on the west by the St. Johns River and scrubland, to the south by Viera (unincorporated) and Melbourne, and to the east by the Indian River Lagoon and Merritt Island (unincorporated) on the opposite shore. Viera is a master planned community located in the central coastal region of Brevard County, Florida. It is part of an unincorporated section adjacent to the Melbourne, Florida area. The Viera area borders 8 miles along Interstate 95 starting at exit 195 and extending south 3 miles beyond exit 191 and is composed of 14,500 acres. The community consists of 76 neighborhoods in two specific areas named Viera East and Central Viera. Included are five active adult communities/55+, Brennity at Melbourne, Bridgewater at Viera, Viera Manor and Heritage Isle, Grand Isle, along with a military retirement community, Indian River Colony Club. The land was developed by the Viera Company, a subsidiary of A. Duda and Sons, which owned the property formerly known as Cocoa Ranch. On August 4, 1989, they broke ground in this unincorporated area for the new community of Viera. Starting in 1990, the Duda family started developing a new community with a mix of land uses, including a variety of housing types, offices, medical and industrial parks, shopping centers and recreational facilities. Todd Pokrywa was appointed President of The Viera Company effective September 1, 2018. Since its inception in 1989, Viera has attracted more than 350 businesses (over 3 million square feet of mixed use, office and retail space) and over 10,000 permanent jobs, including financial services, health care, other professional services and retail establishments. The Avenue Viera, an open-air shopping center, opened in 2004. It contains over 100 shops/restaurants with 600,000 square feet of retail/restaurant space and a multiplex movie theater. There are several nationally known restaurant chains and department stores. Viera has several organizations, government offices and non-profits, such as the Brevard Zoo, Brevard Public Schools and Viera Hospital. The developer of the property, the Viera Company, hosts a variety of events each year for both the community and for the Central Brevard area. Several main events include the Light Up Viera Holiday Parade, the July 4th Great American Celebration, and the Viera Wetlands Nature Festival. The Viera community is located within an unincorporated portion of Brevard County, District 4. Duran Golf Club, an 18-hole golf course, opened in 2005. It is located in Central Viera and encompasses 130 acres in the neighborhoods of Fairway Lakes at Viera and Wyndham at Duran. The 10,000-square-foot British West Indies-style clubhouse contains a restaurant. The center includes a 30-acre complex with a practice range, target greens, pitching greens, a putting green, and 9 hole par 3 course playable at night.