Franklin Street is currently seeking a Marketing and Events Manager to support our property in St. Petersburg, FL, The Sundial.
The ideal candidate must possess a bachelor’s degree and 3 years of experience in event management, community engagement, and/or marketing, ideally within a retail or mixed-use development environment. To be successful in this role, the candidate must have a proven ability to develop and manage events of varying scales, from intimate gatherings to large community celebrations.
Position Overview:
The Sundial in St. Petersburg is seeking a dynamic Marketing and Events Manager to lead the property’s community engagement, marketing, and event programming. As a key representative of the Sundial, you will be responsible for driving visibility, fostering community relationships, and creating enriching experiences that elevate the Sundial’s value as a local lifestyle destination. This role includes planning, executing, and managing a range of events from fitness classes and live music to seasonal celebrations, all designed to engage and attract both residents and visitors to the Sundial.
Community Engagement and Brand Representation
- Serve as the spokesperson and primary community representative for the Sundial, actively participating in local events, business groups, and community organizations.
- Develop and sustain partnerships with local businesses, influencers, and community leaders to enhance the Sundial’s presence and reputation.
- Collaborate with tenants and stakeholders to create cross-promotional opportunities and reinforce the Sundial’s brand as a premier lifestyle destination.
Event Planning and Management
- Design, plan, and execute a diverse range of events that attract various audiences, including fitness sessions, fresh markets, live music, holiday festivities, and seasonal activities.
- Manage event logistics from start to finish, including vendor selection, contracting, payments, and on-site management to ensure seamless execution.
- Act as the on-site event manager to oversee setup, operations, and breakdown while ensuring events run smoothly and adhere to safety and quality standards.
Marketing and Promotion
- Create and implement marketing campaigns to promote events, leveraging social media, digital platforms, and traditional marketing channels.
- Curate high-quality photo and video content during events to enhance social media and digital engagement.
- Collaborate with the digital marketing team to develop targeted content strategies and analyze performance to improve outreach and community engagement.
Social Media and Content Creation
- Manage Sundial’s social media presence, crafting engaging content and maintaining a consistent posting schedule that highlights events, tenant activities, and community news.
- Drive social media engagement through curated photos, videos, and real-time event coverage, amplifying the Sundial’s reach and visibility within the St. Petersburg area.
- Foster an online community that aligns with the Sundial’s brand, attracting followers and increasing participation in on-site events and activities.
Tenant and Community Relations
- Act as a liaison between the Sundial’s tenants and the marketing team to support tenant-led events, promotions, and community partnerships.
- Provide support and guidance to tenants in promoting their brands within the Sundial’s programming, strengthening overall tenant engagement.
- Collaborate with local charities, nonprofits, and community groups to organize events that enrich the Sundial experience and positively impact St. Petersburg.
Requirements:
- Bachelor’s degree in Marketing, Event Management, Communications, or a related field.
- 3+ years of experience in event management, community engagement, and/or marketing, ideally within a retail or mixed-use development environment.
- Proven ability to develop and manage events of varying scales, from intimate gatherings to large community celebrations.
- Strong social media skills with experience in content creation, photography, videography, and digital engagement strategies.
- Exceptional interpersonal and communication skills, with a demonstrated ability to build and maintain relationships with diverse community stakeholders.
- Highly organized, with a talent for managing multiple projects and events simultaneously.
- Flexibility to work weekends, holidays, and occasional evenings as required for event coverage.
About Franklin Street:
Learn more about Franklin Street and our award-winning culture at www.FranklinSt.com.
Franklin Street offers competitive salaries, medical – including additional discounts, dental, and vision benefits, disability, and life insurance, 401(K), paid time off, and holiday pay. We also love working together to help the community through our company-sponsored philanthropy events.
Must be able to successfully pass pre-employment (post-offer) drug screen and background check.
Franklin Street and Lighthouse HR Services is an Equal Opportunity Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Sexual Orientation, Gender Identity, Age, Disability, Ancestry, Veteran Status, Genetic Information, or any other classification protected by law.
