Award-winning industry leader to serve as director of investment sales in South Florida
Franklin Street announces that Hernando Perez has joined the firm’s Miami office as director of multifamily investment sales. He specializes in brokering the sale of apartment properties throughout Miami-Dade, Broward and Palm Beach Counties.
Prior to joining Franklin Street, Perez served as sales manager for Marcus & Millichap’s Fort Lauderdale, Florida and Fort Worth, Texas offices.
Throughout his career, Perez has overseen the underwriting, marketing and closing of hundreds of real estate transactions across all major product types valued at more than $1 billion.
“We couldn’t be any more excited to have Hernando join our team in South Florida,” said Greg Matus, Franklin Street’s senior vice president of investment sales. “I have known him for the past five years and respect his accomplishments and professionalism. He is the right guy to jump-start our multifamily investment sales efforts in the tri-county area, especially Miami-Dade.”
Perez works with private investors to buy and sell apartment buildings that range in size between 10 and 100 units and range in price between $1 million and $10 million on average. His goal will be to create a significant size team of multifamily associates for Franklin Street in South Florida.
“I joined Franklin Street because their platform and culture are unlike any I’ve seen in the commercial real estate industry,” said Perez. “They are a growing company that emphasizes collaboration and teamwork. I can leverage their various services like insurance, management, valuation and capital advisors to add more value and efficiencies for my clients.”
Perez was at Marcus & Millichap for more than five years, progressing from sales associate to senior investment associate and the associate director of the firm’s national multifamily housing group. As sales manager, he worked in partnership with the regional manager and firm executives to establish a financial budget, recruiting and hiring goals. He also oversaw the implementation and execution of multiple business plans to increase market share, maximize revenue and exceed budget.
Prior to commercial real estate, Perez worked in the financial services industry.
Perez has received several awards including Marcus & Millichap’s Pace Setter Award in 2013. He also received Wachovia/Wells Fargo’s Business Champion Award in 2009 and 2010 for exceptional sales and service.
Perez is a member of the Southeast Florida Apartment Association, the Florida Apartment Association, the National Apartment Association, Urban Land Institute and the International Council of Shopping Centers.