Commercial Real Estate, Capital, Insurance, Leasing & Management

Franklin Street Represents First Watch in Securing 16th Greater Atlanta Location

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The fast-growing daytime café opened on Windward Parkway in Alpharetta in early December 

ATLANTA (January 19, 2023)Franklin Street has represented First Watch in leasing a 5,540-square-foot, free-standing building in Alpharetta, Georgia, a strong suburb of Atlanta situated approximately 25 miles north of the city’s center. The location, for which the lease was completed in May 2022, is Florida-based First Watch’s 16th eatery in the Greater Atlanta market and second in Alpharetta.  

Franklin Street’s Greg Eisenman, Senior Director of Retail Services, helped procure the lease on First Watch’s behalf, as one of the nation’s leading breakfast, brunch and lunch restaurants continues to grow its successful Georgia presence. 

“We are pleased to congratulate the First Watch team on the successful opening of their newest Atlanta area location and look forward to helping them continue to grow,” Eisenman said. “With this second location in Alpharetta, this opening reflects booming demand for high-quality, casual breakfast, brunch and lunch dining throughout Atlanta’s suburbs.”    

Located at 5035 Windward Parkway, the building was previously a Chili’s restaurant and has been fully renovated to match First Watch’s signature light and welcoming aesthetic. Situated in a popular retail corridor, the building is an outparcel of a Costco Wholesale-anchored retail center and sits directly across from a Walmart Supercenter. The four-way signalized intersection between Windward Parkway and North Miami Street provides excellent visibility and access to a combined 75,000 vehicles per day.  

First Watch at Windward Parkway features a rotating seasonal selection of innovative breakfast, brunch and lunch dishes, all made with the freshest ingredients. The café is open daily from 7 a.m. to 2p.m.  

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About Franklin Street: 

Founded in 2006 during one of the toughest real estate climates, Franklin Street focused on delivering value-added solutions to meet the evolving needs of clients. Through a collaborative philosophy of leveraging the resources, expertise and experience of each of its lines of business, Franklin Street has grown to include seven business divisions – Investment Sales, Tenant and Landlord Representation, Capital Advisory, Insurance, Property Management and Project Management. With $7 billion in transaction value across all major product types, Franklin Street offers unmatched value and optimal solutions for clients nationwide. Headquartered in Tampa, Fla., the firm has teams located in top markets throughout the country and works with owners and occupiers of commercial real estate nationwide. Learn more about Franklin Street at

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