Commercial Real Estate, Capital, Insurance, Leasing & Management

Franklin Street Continues Partnership with Alder Partners in Atlanta Planet Fitness Expansion

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Full-service commercial real estate firm continues to secure sites for new Planet Fitness locations

Atlanta, GA (May 19, 2023) – Franklin Street, the exclusive leasing advisor for Alder Partners, an independent development partner of Planet Fitness, one of the nation’s largest and fastest-growing fitness franchises, continues to actively seek opportunities to grow the brand throughout its development area in Metro Atlanta.

Alder Partners is a family run operation and has been developing Planet Fitness locations in the Atlanta markets since 2011. With 37 locations in their total portfolio, Alder Partners strives to bring affordable health and wellness offerings to the local communities.

The ideal site candidate for a Planet Fitness location is a 15,000 – 20,000 square foot space in a freestanding building or a prominent retail shopping center with strong co-tenancy for cross shopping opportunities. Planet Fitness values great access, parking availability and visibility for its clubs as well. Franklin Street and Alder Partners are looking forward to attending ICSC RECon in Las Vegas, on May 21-22, to continue their search.

As their exclusive leasing advisor, Franklin Street Retail Tenant Services Team of Greg Eisenman, Jessica Branch and Zach Kerker, provide strategic guidance and expertise to Alder Partners in their development projects for Planet Fitness locations throughout the Greater Atlanta metro area. Franklin Street has already played a crucial role in assisting Alder Partners in securing several successful leases, further enhancing Planet Fitness’ expansion efforts in this thriving market.

Here are some of the locations secured throughout this partnership in Georgia:

Franklin Street is a national full-service commercial real estate firm with offices in Atlanta. Eisenman’s team continues to identify potential sites for fully funded Planet Fitness locations. Real estate-related inquiries and site submissions should be directed to Greg Eisenman at [email protected].

About Planet Fitness:

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations.  As of March 31, 2023, Planet Fitness had more than 18.1 million members and 2,446 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia.  The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent businessmen and women.

About Franklin Street:

Founded in 2006 during one of the toughest real estate climates, Franklin Street focuses on delivering value-added solutions to meet the evolving needs of clients. Through a collaborative philosophy of leveraging the resources, expertise and experience of each of its lines of business, Franklin Street has grown to include seven business divisions – Investment Sales, Tenant and Landlord Representation, Capital Advisory, Insurance, Property Management and Project Management. With $7 billion in transaction value across all major product types, Franklin Street offers unmatched value and optimal solutions for clients throughout the full life cycle of a real estate asset. Headquartered in Tampa, Florida, the firm has offices in a growing number of the country’s top metros and works with owners and occupiers of commercial real estate nationwide. Learn more about Franklin Street at

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