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Boss Bitch Pizza ushers in the era of the ‘ghost restaurant’ in Tampa

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Brian Bern, senior director of retail services, discusses a health-focused restaurant's entry into the Tampa market.

Excerpted from Tampa Bay Business Journal story.

Direct delivery could account for 40 percent of restaurant sales or $220 billion by 2020, a Morgan Stanley analyst predicted in mid-2017, when delivery sales were $30 billion. It’s not just startups like Berlingeri’s that are fighting for a piece of that pie: Tampa-based restaurant giant Bloomin’ Brands Inc. (NASDAQ: BLMN), has started building delivery- and takeout-only storefronts in a big departure from its casual dining roots.

Boss Bitch isn’t just chasing convenience-driven customers; it has a niche, health-focused customer base of primarily women. The 12-inch cauliflower pizzas range from $15 to $25, and there are also salads and sriracha-tossed cauliflower bites served with vegan ranch.

Brian Bern, senior director of retail services at Franklin Street in Tampa, said he hasn’t yet dealt with a client seeking a virtual storefront or commissary kitchen for a delivery-only restaurant — but it makes a lot of sense.

“I think restaurants, just like retail, have to be omnichannel,” Bern said. “You have to be able to allow people easy access.”

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