Commercial Real Estate, Capital, Insurance, Leasing & Management

Alder Partners Opens 27th Planet Fitness in Greater Atlanta

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As Alder Partners’ exclusive leasing advisor in the Atlanta market, Franklin Street is actively seeking sites for additional Planet Fitness locations 

ATLANTA (September 1, 2022) – Franklin Street is pleased to congratulate Alder Partners in opening its 27th Planet Fitness franchise location in the Greater Atlanta area. Located in the northeast suburb of Brookhaven, the 28,000-square-foot club opened in August and is now the largest club operated by Alder Partners in the Atlanta market.

Alder Partners, which serves as Planet Fitness’ primary development partner in Atlanta, selected Franklin Street’s local tenant representation team, led by Greg Eisenman, to serve as its exclusive leasing advisor in the market last year. With the 27th club officially open, Eisenman and his team are working on securing several additional locations in the Greater Atlanta area, with the goal of helping Alder open multiple new clubs each year.

“It’s clear the Atlanta market loves Planet Fitness, as each new opening in the market has been a great success,” said Eisenman. “With their top of the line facilities and ability to attract hundreds of visitors per day, Alder Partners’ Planet Fitness clubs will add tremendous value to any retail or mixed-use property in the area.”

The new Brookhaven club features state-of-the-art cardio machines and strength equipment, a 30-minute express circuit, flat-screen televisions throughout, fully equipped granite locker rooms with day lockers and showers, plus an exclusive Black Card® Spa area that includes tanning, massage chairs and HydroMassage beds. The club is open Monday through Friday from 12 a.m. – 9 p.m. and 7 a.m. – 7 p.m. on Saturdays and Sundays. Located at 3944 Peachtree Road., the fitness center is minutes away from Oglethorpe Station.

“We are excited to bring our ‘Judgment Free’ fitness experience to the Brookhaven community as we continue to grow in the Atlanta area,” said Kass McInnis, VP of Real Estate & Development with Alder Partners. “We look forward to welcoming anyone, at any fitness level into our friendly, comfortable and non-intimidating environment.”

For real estate inquiries related to Planet Fitness, contact Eisenman at [email protected].

About Planet Fitness:

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of June 30, 2022, Planet Fitness had 16.5 million members and 2,324 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

About Franklin Street:

Founded in 2006 during one of the toughest real estate climates, Franklin Street focused on delivering value-added solutions to meet the evolving needs of clients. Through a collaborative philosophy of leveraging the resources, expertise and experience of each of its lines of business, Franklin Street has grown to include seven business divisions – Investment Sales, Tenant and Landlord Representation, Capital Advisory, Insurance, Property Management and Project Management. With $7 billion in transaction value across all major product types, Franklin Street offers unmatched value and optimal solutions for clients nationwide.  Headquartered in Tampa, Fla., the company has offices in Fort Lauderdale, Jacksonville, Miami, Orlando, Atlanta and Chicago. Learn more about Franklin Street at

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