Commercial Real Estate, Capital, Insurance, Leasing & Management

What Now Atlanta: Planet Fitness Brings Judgement Free Zone to Brookhaven

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Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, has opened a new club at 3944 Peachtree Road, just minutes away from the Oglethorpe Station, according to a press release.

“We look forward to welcoming anyone, at any fitness level into our friendly, comfortable and non-intimidating space,” said Director of Development Kass McInnis of Alder Partners.

“We are always on the search for new locations to bring our judgement free environment to, especially knowing how essential fitness is to the local communities,” McInnis added. “Along with health and wellness, our fitness centers bring jobs and additional foot traffic to adjacent businesses wherever we open.”

With the 27th club officially open, Alder is working with the retail leasing experts at Franklin Street to identify and secure more new locations. Franklin Street’s goal is to help Alder open multiple new clubs in the Atlanta area each year.

“It’s clear Atlanta loves Planet Fitness, as each new opening in the market has been a great success,” said Greg Eisenman, Senior Director with Franklin Street, who is leading Alder’s leasing efforts. “With their top of the line facilities and ability to attract hundreds of visitors per day, Alder Partners’ Planet Fitness clubs will add tremendous value to any retail or mixed-use property in the area.”

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