Commercial Real Estate, Capital, Insurance, Leasing & Management

Franklin Street Expands N. Florida Office To Include Capital Advisory Services

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Laura Gonzales has joined Franklin Street as director of capital markets in Jacksonville.

Franklin Street has added capital advisory to its list of real estate related services in North Florida. Commercial banking veteran Laura Gonzales will lead the regional division as director of capital markets, operating out of the Franklin Street Jacksonville office. Through 2018, Franklin Street Capital Advisors has arranged over $650 million in loan originations for income-producing real estate investments.

“We want to continue growing our outstanding retail, property management and capital markets platforms in North Florida,” said Carrie Smith, managing director for Franklin Street in Jacksonville. “Franklin Street’s ongoing success is a result of our continuous investment in attracting and retaining top talent.”

In her new role with Franklin Street, Gonzales will specialize in the origination and placement of debt and equity for all types of income-producing real estate investments.  Previously, Gonzales served as vice president and senior relationship manager for TD Bank in Jacksonville. She also held senior executive positions with BBVA Compass and Bank of America.

“We pride ourselves on being a full-service firm, so we are constantly looking for ways to enhance our service offerings,” said Yvonne Baker, regional managing partner for Franklin Street’s Jacksonville and Orlando offices. “Laura will work closely with our real estate lending team from the very start of a deal through the final step in the investment sales cycle. Having her on board will allow us to streamline the whole purchase process to make it more efficient for our clients in the region.”  

With over 20 years’ experience in commercial lending and capital markets, Gonzales is highly regarded in the Jacksonville business community.  Gonzales is an active member of the Urban Land Institute (ULI), Commercial Real Estate Women (CREW), International Council of Shopping Centers (ICSC) and NAIOP (formerly the National Association for Industrial and Office Parks).  She is the current chair of the ULI North Florida sponsorship committee and a member of several standing committees. Gonzales is a past president for CREW Jacksonville and continues to serve on a variety of committees.  She now serves as treasurer on the NAIOP Northeast Florida Board of Directors and is also a volunteer mentor for ICSC, NAIOP and ULI.

About Franklin Street: Founded in 2006 during one of the toughest real estate climates, Franklin Street focused on delivering value-added solutions to meet the evolving needs of clients. Through a collaborative philosophy of leveraging the resources, expertise and experience of each of its divisions – Investment Sales, Tenant and Landlord Representation, Capital Advisory, Insurance, Property Management and Project Management – Franklin Street offers unmatched value and optimal solutions for clients nationwide. Learn more about Franklin Street at

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