Commercial Real Estate, Capital, Insurance, Leasing & Management

Franklin Street Arranges Lease for the Second Lithonia Planet Fitness Location on Behalf of Alder Partners

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The 18,000-square foot space is Alder Partners’  29th Planet Fitness franchise location in Greater Atlanta, with more to come

ATLANTA (October 12, 2023)Franklin Street congratulates Planet Fitness franchise division Alder Partners on the opening of its new 18,000-square-foot fitness club in Lithonia at Rockbridge Rd., a suburb just north of Atlanta. The club will officially open late fall and is Alder Partners’ 29th location in the Greater Atlanta metro.

As Alder Partners’ exclusive leasing advisor in the Atlanta market, Franklin Street’s retail tenant representation team, led by Regional Managing Director Greg Eisenman, helped secure the new location.

“We are excited to see Alder Partners celebrate another successful Planet Fitness opening in this Greater Atlanta market,” said Eisenman. “The Lithonia (Rockbridge Rd) location is exceptionally located within a busy and well-established neighborhood, adding a convenient, high value fitness destination to the neighborhood, while attracting increased foot traffic for the surrounding retail. I want to thank Vishal Patel of 7984 Rockbridge LLC for his collaboration between Tenant and Landlord, in getting this deal completed.”

Planet Fitness offers affordable memberships and state-of-the-art equipment. Located at 8000-A Rockbridge Rd., the new Lithonia fitness center is minutes away from local businesses, strong residential neighborhoods, restaurants and shopping centers.

“We are thrilled to bring our second ‘Judgment Free’ location to the Lithonia community as we continue to grow in the Atlanta area,” said Kass McInnis, VP of Real Estate & Development with Alder Partners. “We look forward to welcoming anyone, at any fitness level, into our friendly, comfortable and non-intimidating environment.”

Planet Fitness offers state-of-the-art cardio machines and strength equipment, a 30-Minute Express Circuit, flat-screen televisions throughout, fully equipped granite locker rooms with day lockers, showers, plus an exclusive Black Card® Spa area that includes tanning, massage chairs, HydroMassage beds, and the Recovery Lounge by CryoLounge+™ and the RelaxSpace™ Wellness Pod for Black Card® Members. The Recovery Lounge allows members to recover post workout by offering a “comfortable cold” experience that can target specific sore muscles, while the Wellness Pod provides members with an opportunity to disconnect and recharge with a multi-sensory meditation experience.

Real-estate related inquiries can be directed to Greg Eisenman at [email protected].

About Planet Fitness:

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations.  As of June 30, 2023, Planet Fitness had more than 18.4 million members and 2,472 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

About Franklin Street:

Founded in 2006 during one of the toughest real estate climates, Franklin Street focuses on delivering value-added solutions to meet the evolving needs of clients. Through a collaborative philosophy of leveraging the resources, expertise and experience of each of its lines of business, Franklin Street has grown to include seven business divisions – Investment Sales, Tenant and Landlord Representation, Capital Advisory, Insurance, Property Management and Project Management. With $7 billion in transaction value across all major product types, Franklin Street offers unmatched value and optimal solutions for clients throughout the full life cycle of a real estate asset. Headquartered in Tampa, Florida., the firm has offices in a growing number of the country’s top metros and works with owners and occupiers of commercial real estate nationwide. Learn more about Franklin Street at

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