Boss Bitch Pizza ushers in the era of the ‘ghost restaurant’ in Tampa

Excerpted from Tampa Bay Business Journal story.

Direct delivery could account for 40 percent of restaurant sales or $220 billion by 2020, a Morgan Stanley analyst predicted in mid-2017, when delivery sales were $30 billion. It’s not just startups like Berlingeri’s that are fighting for a piece of that pie: Tampa-based restaurant giant Bloomin’ Brands Inc. (NASDAQ: BLMN), has started building delivery- and takeout-only storefronts in a big departure from its casual dining roots.

Boss Bitch isn’t just chasing convenience-driven customers; it has a niche, health-focused customer base of primarily women. The 12-inch cauliflower pizzas range from $15 to $25, and there are also salads and sriracha-tossed cauliflower bites served with vegan ranch.

Brian Bern, senior director of retail services at Franklin Street in Tampa, said he hasn’t yet dealt with a client seeking a virtual storefront or commissary kitchen for a delivery-only restaurant — but it makes a lot of sense.

“I think restaurants, just like retail, have to be omnichannel,” Bern said. “You have to be able to allow people easy access.”

For full story, visit https://www.bizjournals.com/tampabay/news/2019/05/06/boss-bitch-pizza-with-delivery-only-cauliflower.html