Franklin Street represents Alder Partners in Atlanta as club expands – this is the 26th Planet Fitness location for Alder in metro Atlanta and fifth opening since 2020
ATLANTA (April 8, 2022) – Alder Partners has signed a lease in Johns Creek, Georgia, at Brookwood Marketplace to open a new Planet Fitness franchise location, marking its fifth opening since 2020 as they continue to expand the brand across metro Atlanta. The 20,000-square foot fitness club will be located in one of metro Atlanta’s most popular communities. The club is scheduled to open in April 2022.
Greg Eisenman, Senior Director of Retail Tenant Services for Franklin Street, helped secure the lease on behalf of the tenant, Alder Partners, a franchise of Planet Fitness. Last summer, Eisenman and Franklin Street’s Retail Tenant Representation Team were chosen by the club’s primary Atlanta development partner to find new locations to expand across its metro Atlanta territory.
Alder Partners, a franchise of Planet Fitness, has 25 open locations in the state and is looking to add multiple locations each year.
“Planet Fitness offers a Judgment Free Zone® and non-intimidating environment for all fitness levels and has continued to open locations during the pandemic,” said Eisenman. “We strongly believe the residents in Johns Creek, Suwanee and the surrounding areas will love this new addition to their neighborhood.”
Eisenman worked alongside Josh Wulz of Skyline Seven Properties, who represented the landlord, to complete the transaction. “Josh is always a pleasure to work with, and we greatly appreciate his professionalism and expertise in helping complete this deal,” added Eisenman.
Planet Fitness has been a household name in fitness in Atlanta since 2011. As one of the fastest-growing name in fitness, it has continued to offer affordable memberships and state of the art equipment.
Kass McInnis, Director of Development for Alder Partners, says, “This is our 26th new location in Georgia, and we couldn’t be more proud of our brand and welcoming atmosphere as our gyms continue to invite Atlantans and Georgians to exercise and feel good. Brookwood Marketplace offers a great location where we’ll be close to retailers and restaurants so the community can get in a workout while running errands.”
Brookwood Marketplace is a power center sporting big box tenants like Super Target and The Home Depot, health and wellness tenants like Palm Beach Tan, Orange Theory, Massage Envy and nail salons as well as restaurant favorites Taco Mac, Your Pie Pizza and Starbucks.
Alder Partners has opened four new clubs since the onset of the pandemic in 2020. The new locations are at 3503 Memorial Drive in Atlanta’s Belvedere Park, 1599 Memorial Drive SE in Atlanta’s Kirkwood neighborhood, 2800 East Atlanta Road in Ellenwood, and 6152 Covington Highway in Lithonia’s Covington Square.
Planet Fitness gyms have state-of-the-art cardio machines and strength equipment, a 30-Minute Express Circuit, flat-screen televisions throughout, fully equipped granite locker rooms with day lockers, showers, plus an exclusive Black Card®Spa area that includes tanning, massage chairs and HydroMassage beds for Black Card® Members.
Enhanced COVID-19 safety and sanitization protocols at its well-ventilated and spacious clubs include:
- Touchless check-in via the free Planet Fitness App
- A Crowd Meter on the Planet Fitness App that allows members to check club capacity in real-time before even leaving the house
- Increased sanitization to continually clean and sanitize high-touch areas, with cleaning stations available for member use
- Mask policies in accordance with local guidelines
Franklin Street is a national full-service commercial real estate firm with offices in Atlanta. Eisenman’s team continues to identify potential sites for fully funded Planet Fitness locations. Real estate-related inquiries can be directed to Greg Eisenman at [email protected].
About Planet Fitness:
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of December 31, 2021, Planet Fitness had 15.2 million members and 2,254 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.
About Franklin Street:
Founded in 2006 during one of the toughest real estate climates, Franklin Street focused on delivering value-added solutions to meet the evolving needs of clients. Through a collaborative philosophy of leveraging the resources, expertise and experience of each of its lines of business, Franklin Street has grown to include seven business divisions – Investment Sales, Tenant and Landlord Representation, Capital Advisory, Insurance, Property Management and Project Management. With $7 billion in transaction value across all major product types, Franklin Street offers unmatched value and optimal solutions for clients nationwide. Headquartered in Tampa, Fla., the company has offices in Fort Lauderdale, Jacksonville, Miami, Orlando, Atlanta and Chicago. Learn more about Franklin Street at FranklinSt.com.
