The retail phase of Metis Property Group Inc.’s newly-developed mixed-use complex known as The Morrison, in the heart of South Tampa, has achieved full occupancy due to a successful “pre-leasing” campaign spearheaded by Franklin Street, a full-service, vertically-integrated commercial real estate firm. The development is in the city’s SoHo (South Howard Avenue) corridor and will include 13,890 square feet of retail, 6,950 square feet of office space and 46 residential units.
Franklin Street’s retail leasing team, led by Brian Bern and Ryan Derriman, represented the landlord on an exclusive basis. Franklin Street is handling the leasing and management for the property. Clay Wommack oversees office leasing and Chad Dewald is responsible for the residential component of the project.
The Morrison will introduce several new entries into the market, including Spanish-inspired tapas restaurant Bulla Gastrobar and fast-casual Mediterranean chain Zoe’s Kitchen as signature restaurant tenants. Bulla’s space will feature an 1,800-square-foot rooftop bar. Other notable tenants at the property will include Club Pilates’ second local fitness studio and the Blind Tiger Café, which will mark the coffeehouse chain’s third Tampa Bay area location. All of the listed tenants are expected to open in the third quarter of 2017.
“This project is the perfect example of Franklin Street’s platform at work,” said Andrew Wright, CEO and Managing Director of Franklin Street. “We were able to significantly add value to the client by providing multiple services under one roof, which is becoming increasingly important in mixed-use projects. This is an exciting project for Tampa and we are thrilled to be a part of the growing SoHo district.”
“Since Franklin Street was engaged by the owner at the end of 2015, we have generated a huge amount of interest from top quality retailers,” said Derriman. “The Morrison stands out because of its ideal location and attractive demographics within the SoHo district – making it one of the best retail offerings in the region. We identified and presented dozens of potential retailers to our client, which gave them the opportunity to hand-pick each tenant and enhance their ability to add value to the property.”
Located at 936 S. Howard Ave at the intersection of South Howard and West Morrison avenues, The Morrison is situated within the Hyde Park neighborhood of Tampa. Hyde Park offers a walkable village and proximity to popular shopping, dining and entertainment venues.
