Darrah Winkler serves as Marketing and Events Manager for Sparkman Wharf, formerly Channelside Bay Plaza, a newly re-imagined retail and entertainment destination that is exclusively leased and managed by Franklin Street. In her role, Ms. Winkler is responsible for developing and managing special events and marketing programs to increase traffic at the mixed-use center located near Port Tampa Bay.
Ms. Winkler has nearly a decade’s worth of experience in marketing, sales, promotions and event planning. Her diverse experience ranges from creating local marketing campaigns throughout Florida to promoting national restaurant chains.
Prior to joining Franklin Street, she was Events Manager for the Tampa Bay Business Journal. There, she planned, managed and marketed more than 40 events and awards programs consistently meeting and exceeding annual revenue goals.
She also gained experience working at a Tampa-based PR and marketing firm. In addition, Ms. Winker previously handled events and marketing for restaurant chains like Kers Winghouse and Hooters of America, LLC. At Hooters, she was responsible for marketing and outside sales for 18 restaurants throughout North and South Carolina. Ms. Winkler started her marketing career working for Big League Haircuts for Men, a Sports Cuts franchise group in Orlando.
Ms. Winkler graduated with bachelor’s degrees in both communications and psychology from the University of Central Florida.