Roxanne Prada, Regional Manager for Franklin Street Management Services, brings more than 15 years of hands-on management experience in the field of multifamily housing. Starting her career in leasing and then management, she adds a wealth of practical experience to Franklin Street.
With a strong focus on strategic solutions, Ms. Prada specializes in increasing the bottom line of her assigned properties by creating and implementing strategic leasing plans and effectively marketing each asset.
Prior to joining Franklin Street, Ms. Prada worked for several Florida-based management companies in a variety of roles focused on underperforming assets. Her experience enabled her to improve property performance through the implementation of innovative plans and programs. Ms. Prada currently oversees a portfolio of assets for Franklin Street totaling more than 1,500 units.
Ms. Prada has received numerous recognitions including the Above and Beyond award in 2015 and being named Franklin Street’s 2013 Management Corporate Employee of the Year for her outstanding service to the company. She also serves as a member of the Bay Area Apartment Association (BAAA), where she is involved in serving the interests of the rental housing industry.
She has completed numerous courses associated with Fair Housing and Landlord Tenant Law and has participated in programs focused on crime-free rental housing. She is a certified Community Association Manager (CAM) and is currently pursuing her Certified Property Management (CPM) designation.